Cognitive Dissonance and Pandemic Behavior

Leon Festinger coined the term “cognitive dissonance” to describe the experience of encountering ideas and/or behaviors within ourselves that contradict one another, and how our brains attempt to make sense of it all. Social psychologists Elliot Aronson and Carol Tavris recently offered their thoughts on cognitive dissonance during a pandemic. Have you considered why you believe what you believe, or why you have taken or not taken certain actions (e.g., wearing a mask, accepting, or balking at a social invitation)?

Share on linkedin